// Insights Latest from
Vertex Agility

Jun 12, 2026

Apple Just Paid Google $1 Billion to Think for Siri. Your Build-vs-Buy Debate Is Over.

At WWDC 2026, Apple unveiled a rebuilt Siri powered by a custom Google Gemini model reported to carry 1.2 trillion parameters, at a reported cost of roughly $1 billion a year. This article argues the deal is a template rather than a surrender: Apple rented the frontier model but kept the customer relationship, the data path, the context layer, and the interface. It sets out the four-part playbook enterprises should copy – task-level model bake-offs, gateway architecture that keeps providers swappable, owned small models for routing economics, and treating context as the proprietary asset – alongside the dependency and concentration risks of renting without an exit.

May 22, 2026

AI Is Writing More of Your Code Than Ever. Your Process Hasn’t Caught Up.

A CloudBees survey of more than 200 enterprise technology leaders found that 81% reported an increase in production issues linked to AI-generated code, even as 92% remained confident their code was production-ready before shipping. This article examines the verification gap created when AI generates code faster than teams can validate it, the rising and largely untracked costs that follow, the absence of clear governance ownership, and the practical steps engineering leaders can take to close the gap.